Web + Social Media
More than fifteen years ago I built my first website. Since then, it’s still all about the content and now, more so than ever, your website cannot exist in a vacuum. “Build it and they will come” does not apply to the Internet. Through on-page and off-page SEO, direct marketing and social media marketing, you have to constantly reach out to people who need or want what you have to offer, create user confidence, keep your audience engaged, and continue to bring them back.
My experience includes:
- corporate/organizational sites
- blog design
- Search Engine Optimization (on-page and off-page)
- Search Engine Marketing
- Social Media marketing (Facebook, Twitter, etc.)
- one-off brand ID/product launch
- Internet marketing
- forums/contact gathering initiatives
What I’ve Learned: Do not underestimate the power of the Internet for FREE marketing and publicity. Online viral marketing and grassroots campaigns have become my specialties over the years. For example, I garnered huge print placement success for a book titled This is Chick-Lit. But the real success ensued when we had bloggers (male and female) abuzz with the argument against the “rival” book This is Not Chick-Lit. Years after the release of the book, people continued to get in on the conversation, and yes, buy copies of This is Chick-Lit. What was the initial cost of the campaign? A little time researching and sending emails to popular culture and book bloggers and postage for sending the book for review.