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Print Design
Design can be
tricky. And, I think the biggest challenge for anyone
involved in the communication arts. Book covers can be too
academic. College athletics posters can be tacky. Corporate
magazines can be stuffy or hokey. Ads can miss the mark
altogether. Avoiding these pitfalls can be a challenge.
Knowing the pitfalls is imperative. The objective and nature
of the product you’re packaging and promoting must be the
motivation for all of your ideas and actions. When you stay
focused on the right message and combine it with the right
talent, the results are outstanding.
Please click on any of the thumbnails or text links
below to view larger samples:
Logo Design
Book Covers
see all cover designs
see all cover designs
Book Interiors
Catalogs
college athletics
see all college athletics designs
see all college athletics designs
What I’ve
Learned: I feel confident I can accomplish many
things well, but just as important, I recognize my limits. I
focus on what I do well design-wise and have a wide array of
talented and creative resources and experts I can rely on –
photographers, illustrators and yes, even other designers –
at my fingertips.
Listening to my “inner marketing voice” has also served me
well throughout the years. A client may desire to introduce
an innovative and daring product or approach, but the
audience is traditional and conservative. It’s quite likely
it will not work. My mantra: If the product and/or message
doesn’t communicate quickly and clearly to its targeted
audience, you’re wasting your time and efforts. |
