Always be closing?

Nope. Always be branding.

I keep a box full of ideas and inspiration - scraps from magazines and catalogs, snips from direct mail, and items from packaging. Behold ...

Avoiding the selly-sell is hard, but few retailers (online or brick-and-mortar) take advantage of every selling opportunity by branding, branding, branding like Bauble Bar.

Bauble Bar's packaging. Spot on.

Bauble Bar's packaging. Spot on.