Worth is the media market I understand best, and I either
know or am familiar with all the players Ė large and small.
With that said, my clients have received print, broadcast
and online coverage in all the top markets including New
York, Los Angeles and Chicago, and that list continues to
integrated campaigns (print and broadcast media and
advertising, marketing & Web)
radio commercial production
Relations & Publicity
campaigns (message creation, pitching and placement)
(content, layout and ad design)
Please click on any of the thumbnails or text links below to view the sample
materials. (Download times may vary due to larger file
Learned: Iíve worked with CEOs, celebrities and
unknowns alike, and though the approach (or ease of getting
coverage) may be different, fundamentally itís all about
them being subject matter experts: about themselves, a
topic, or yes, even their own products or services Ė and
keying in on the right media. Sure, we all want Oprah
but thatís a long shot (obviously doable, but a long shot).
The real strategy is doing some homework and finding the
right fit Ė whether it is print, radio and television, or
online, and pursuing those opportunities until youíve
exhausted every possibility.