Communications

Dallas-Fort Worth is the media market I understand best, and I either know or am familiar with all the players – large and small. With that said, my clients have received print, broadcast and online coverage in all the top markets including New York, Los Angeles and Chicago, and that list continues to grow.

Marketing & Advertising

• fully integrated campaigns (print and broadcast media and advertising, marketing & Web)

• premiums/product demos

• trade & consumer outreach

• TV and radio commercial production

 Public Relations & Publicity

• media campaigns (message creation, pitching and placement)

• interview coaching/handling

• magazines (content, layout and ad design)

• brochures

• direct mail

• newsletters

• copywriting/proofing/editing

• media kits

Please click on any of  the thumbnails or text links below to view the sample materials. (Download times may vary due to larger file sizes):

Corporate Communications

Media Materials

• Media Kit: The China Study

• Media Kit: It's in the Book, Bob!

• Media Guide (page layout format) and Reviews: This is Chick-Lit

• Combined Media Kit: Healing Kitchen and Healthy Obsession Program

What I’ve Learned: I’ve worked with CEOs, celebrities and unknowns alike, and though the approach (or ease of getting coverage) may be different, fundamentally it’s all about them being subject matter experts: about themselves, a topic, or yes, even their own products or services – and keying in on the right media. Sure, we all want Oprah but that’s a long shot (obviously doable, but a long shot). The real strategy is doing some homework and finding the right fit – whether it is print, radio and television, or online, and pursuing those opportunities until you’ve exhausted every possibility.